Food And Beverage Stevia Market To Grow Substantially At A CAGR Of 8% From 2025 To 2034

 

Global Food and Beverage Stevia Market Overview

According to research conducted by Custom Market Insights (CMI), the Global Food and Beverage Stevia Market was valued at approximately USD 200 million in 2021. This market is projected to grow substantially, reaching a value of around USD 400 million by 2030, expanding at a compound annual growth rate (CAGR) of 8% between 2022 and 2030.

This report provides a comprehensive 360-degree analysis of the market, covering key growth drivers, restraints, and opportunities while assessing their impact on market demand during the forecast period. It also presents insights into competitive dynamics, giving readers a deeper understanding of the stevia industry’s landscape and future trajectory.

Market Overview

Stevia is a natural, plant-based sweetener that delivers desired sweetness levels even when used in small quantities. It contains little to no calories, which makes it an ideal substitute for traditional sugar-based sweeteners. As a zero-calorie or low-calorie alternative, stevia plays a crucial role in supporting healthier diets and is especially beneficial for individuals aiming to manage weight, diabetes, and metabolic conditions.

The rising global health concerns—especially related to obesity, diabetes, and cardiovascular conditions—have intensified demand for alternatives to refined sugar. Stevia’s nutritional profile and health benefits make it increasingly preferred in food and beverage formulations.

Key growth drivers include:

  • The surge in diabetes and obesity rates

  • A strong consumer shift toward natural sweeteners

  • Increased application of stevia in beverages

  • Frequent innovative product launches

  • Government policies and taxes on sugar-sweetened beverages, prompting shifts in consumer buying behavior

Growth Factors

  1. Health-Conscious Consumer Behavior: A major concern worldwide is the rising prevalence of diabetes and obesity, especially among younger populations. This has encouraged many consumers to seek healthier dietary options, leading to increased interest in sugar substitutes like stevia.

  2. Keto & Low-Carb Trends: The growing popularity of low-carbohydrate and keto diets—driven by the desire for weight loss and improved metabolic health—has further enhanced stevia’s demand. Since stevia helps curb hunger, it also assists in appetite control, promoting lower overall food intake.

  3. Cholesterol Management: Scientific studies have shown that stevia extracts may help reduce triglycerides and LDL (bad cholesterol) levels while increasing HDL (good cholesterol). Unlike sugar, stevia does not spike blood sugar levels, making it safe for diabetic populations.

  4. Government Sugar Taxation: Many countries have imposed taxes on sugar-sweetened beverages (SSBs) as a public health intervention. These measures have reduced the consumption of sugary drinks and encouraged manufacturers to use natural alternatives like stevia, thereby accelerating stevia’s adoption across the beverage industry.

Segmental Analysis

The Food and Beverage Stevia Market is segmented based on extract type and form.

By Extract Type:

The market includes three primary stevia extract types:

  • Reb A (Rebaudioside A)

  • Reb M

  • Reb D

Among these, Reb A held the largest market share in 2021. Reb A is known for its intense sweetness—estimated to be 150 to 400 times sweeter than sucrose (table sugar)—making it one of the most commonly used compounds in stevia formulations.

Reb A's widespread use in countries such as South America, Japan, Korea, Israel, and China, where calorie-conscious consumers are prevalent, has solidified its dominance in the extract segment. Since Reb A has been approved as Generally Recognized as Safe (GRAS) by the U.S. FDA, its inclusion in mainstream food and beverage products has grown significantly.

Stevia’s affordability, natural appeal, and zero-calorie content continue to boost its popularity and, by extension, the growth of the Reb A extract segment.

Regional Insights

North America

The North American market currently dominates the global stevia industry, thanks to increasing awareness about lifestyle-related diseases such as diabetes, hypertension, and obesity. This region has seen substantial acceptance of stevia, particularly due to:

  • FDA approval of stevia extracts

  • Widespread concerns about sugar-induced health conditions

  • The natural ability of stevia to lower blood pressure, relax blood vessels, and reduce sodium levels in the bloodstream

Asia-Pacific

The Asia-Pacific region is expected to witness steady and consistent growth over the forecast period. Countries such as China, India, and Japan are seeing increasing health awareness among consumers, driving demand for low-calorie, natural sweeteners.

China, in particular, plays a key role as the largest stevia producer in the APAC region. Major companies are investing in sustainable stevia farming to minimize environmental impact while promoting responsible agricultural practices. For example, Tate & Lyle has launched a sustainable stevia initiative in partnership with Nanjing Agricultural University (NJAU) to train farmers in advanced techniques, including composting and responsible pesticide use.

These steps are expected to contribute significantly to regional revenue growth and establish Asia-Pacific as a strong contributor to the global stevia market.

Opportunities

  • Increased demand for clean-label products is driving stevia adoption.

  • Growing interest in low-calorie and keto-friendly foods opens new avenues for stevia-based product development.

  • Expansion of stevia applications into dairy, bakery, snacks, and condiments presents additional growth potential.

Challenges

Despite its benefits, the market faces a few challenges:

  • Taste issues associated with certain stevia extracts (slightly bitter aftertaste in some formulations)

  • Consumer skepticism in newer markets due to lack of awareness

  • Price sensitivity in emerging economies

However, ongoing product innovations, blended formulations, and increased educational marketing are expected to gradually address these concerns.

Competitive Landscape

The stevia market is moderately consolidated, with a small number of players holding a significant market share both regionally and globally. Leading companies are focusing on product innovation, collaborative agreements, and strategic investments to strengthen their market presence.

Key Developments:

  • 2021: Ingredion and S&W Seed Company announced a pilot production agreement to supply PureCircle by Ingredion, leveraging S&W’s proprietary stevia portfolio. This collaboration aims to scale up sustainable and high-purity stevia solutions globally.

  • 2020: Ajinomoto Co., Inc. launched AJISWEET RA, a stevia-based sweetener formulated to enable food manufacturers to produce delicious, sugar-free products, meeting growing health-conscious consumer demand.

Key Players in the Global Food and Beverage Stevia Market

  • Ingredion Incorporated (PureCircle)

  • Ajinomoto Co., Inc.

  • Tate & Lyle PLC

  • Cargill, Incorporated

  • GLG Life Tech Corporation

  • Sunwin Stevia International, Inc.

  • S&W Seed Company

  • Morita Kagaku Kogyo Co., Ltd.

  • Stevia Corp

  • Evolva Holding SA

These players continue to focus on R&D, strategic partnerships, and sustainability to differentiate themselves in the competitive stevia market.

https://www.custommarketinsights.com/report/food-and-beverage-stevia-market/

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